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Digital Copywriter

Apply now Job no: 525154
Position Type: Staff Full Time
Campus: UMass Boston
Department: Marketing
Pay Grade: 31
Date opened: Eastern Daylight Time
Applications close: Eastern Daylight Time

General Summary: 

UMass Boston recently launched a new brand campaign with a fresh and modern creative and visual style. As we continue to build our brand story, we seek to continue to elevate our brand voice in all our marketing channels. UMass Boston is looking for an experienced copywriter to help improve the effectiveness of our website and digital marketing materials. The ideal candidate will have a passion for writing and possess strong written communication skills.
 
The digital copywriter will work with a team of marketers to help develop the brand story through digital content and storytelling, help generate leads via audience-targeted writing, and improve the overall quality of our website’s content. The individual will be primarily responsible for writing marketing copy for our website, with additional opportunities to write for print, OOH, and social campaigns. The digital copywriter will report directly to our director of creative services and work closely with our executive director of marketing and director of website development.

Examples of Duties: 

Qualifications: 

● Develop and write persuasive, natural-language copy for digital content that meets marketing and enrollment objectives from beginning to end, while working collaboratively with designers, marketers, and web team members
● Conduct SEO research for high-performing keywords that align with a website’s or piece of content’s goals
● Write benefit-driven copy for landing pages that will generate leads and conversions among our major audiences, particularly prospective students
● Write engaging copy that connects with target audiences and drives desired calls to action on website
● Write copy for OOH, print, and social media campaigns
● Convey empathy and clarity through your words by seeing things from a prospective student's point of view
● Continuously capture and analyze the appropriate content data/metrics, insights, and best practices
● Meet and work with cross-functional stakeholders to incorporate educational program and UX requirements in copy and content
● Understand our current brand voice and have the desire and ability to refine the voice as the brand evolves
● Interpret creative direction and technical information and turn them into persuasive copy concepts
● Proofread, edit, and optimize copy for digital

Application Instructions: 

Please apply online with your resume, cover letter and list of three professional references.

Review of candidates will begin following the application closing date. 

Only Internal candidates in the Professional Staff Bargaining Unit will be considered during the first 10 business days of the posting.  All other candidates will be considered after that period. 

Salary Ranges for the appropriate Pay Grade can be found at the following link: 

Grade:      31        

Salary Ranges

This is an exempt union position.

All official salary offers must be approved by Human Resources.

UMass Boston is committed to the full inclusion of all qualified individuals. As part of this commitment, we will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact HRDirect@umb.edu or 617-287-5150.

Applications close: Eastern Daylight Time

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All official salary offers must be approved by Human Resources.

The University of Massachusetts Boston provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, genetic information, pregnancy or a pregnancy-related condition, or membership in any other legally protected class. The University of Massachusetts Boston complies with all applicable federal, state and local laws governing nondiscrimination in employment in every location in which the university operates. This policy applies to all terms and conditions of employment.

UMass Boston normally does not provide H-1B visa sponsorship for non-academic positions.

The University of Massachusetts Boston is committed to providing a safe and secure environment that is supported by qualified employees for all of its students, faculty and staff to carry out the University's teaching, research and public service missions. As a condition of employment, the University will conduct appropriate background check reviews. For more information, please see the University of Massachusetts Boston campus policy and procedures for employee background reviews.