Human Resources Employment Opportunities

Director Enrollment Management Marketing

Apply now Job no: 517388
Position Type: Staff Full Time
Campus: UMass Boston
Department: VC-Enrollment Management
Pay Grade: 34
Date opened: Eastern Standard Time
Applications close: Eastern Standard Time

General Summary: 

Reporting to the Asst. Vice Chancellor for Enrollment Management, the Director of Enrollment Management Marketing will work in support of the Division of Enrollment Management’s overall enrollment strategy for both new and continuing graduate and undergraduate students. The Director will help develop and execute multiple marketing campaigns for a broad
spectrum of student types including, but not limited to, first-year, transfer, international, continuing, graduate and veteran students. The incumbent requires strong creative and communication competencies and a general understanding of the enrollment process from prospective student to commencement.

Examples of Duties: 

  • Develops marketing, communications and promotional plans and materials to recruit and yield first-year, transfer, graduate and international students, including email, printed material, social media content, digital advertising, and website management
  • Collaborates with various university constituents, as well as departments within the Division of Enrollment
  • Management to develop strategic and integrated marketing campaigns for undergraduate and graduate prospective students and continuing students
  • Manages the day-to-day content development (write, edit, proof, design), execution and measurement, and uses data and industry best practices to recommend ways to optimize campaigns in order to meet stated enrollment goals
  • Actively utilizes CRM system for the purpose of developing email and SMS campaigns, and analyzing campaign results
  • Identifies KPIs and metrics that support assessment and progress towards goals and objectives set by the Division of Enrollment Management; provides regular and ad hoc reports with insights and recommendations
  • Cultivate and measure lead generation to optimize conversion to application and enrollment.
  • Serves as the enrollment marketing liaison to various recruitment teams and campus partners, as well as external vendors/partners, and leads the strategic development, design, execution, analysis, and management of multiple communication campaigns
  • Work collaboratively with the Marketing and Engagement, academic deans, program directors, department chairs and faculty to create college and/or program-specific marketing content and collateral
  • Actively seek out student, faculty, alumni, and staff stories that support the strategic messages that are central to both university and divisional marketing/branding
  • Employs a wide range of media including email, social media, web, video, and print to ensure that all forms of media are fully and effectively utilized and coordinated with all campaigns
  • Stays abreast of industry developments, regulations and technology – in the fields of both higher education and advertising/marketing – to maintain professional competence, knowledge and skills
  • Serve on ad-hoc committees as required;
  • Perform other duties as assigned.


  • Bachelor’s Degree, Master’s degree preferred, and a minimum of three to five (3-5) years in managing communication projects and/or marketing campaigns. Demonstrated experience in professional level writing (i.e. marketing copywriting, journalism writing, advertising copywriting. Familiarity with CRM systems and basic web editing abilities required.
  • Knowledge of Adobe Creative Suite or a similar product and video post-production, preferred.
  • Ability to deliver services in an environment with an emphasis on customer service, both internally and externally;
  • Ability to work effectively as a team member, as well as independently with minimum supervision;
  • Ability to multi-task and prioritize tasks while respecting multiple deadlines and using time efficiently;
  • Ability to establish and maintain professional working relationships with colleagues, as well as departmental staff, and
    be thoughtful of a multicultural environment;
  • Strong oral and written communication skills;
  • Strong organizational skills and attention to detail;
  • Strong commitment to customer service.

Application Instructions: 

Please apply online with your resume, cover letter and list of three professional references.

Review of candidates will begin following the application closing date. 

Only Internal candidates in the Professional Staff Bargaining Unit will be considered during the first 10 business days of the posting.  All other candidates will be considered after that period. 

Salary Ranges for the appropriate Pay Grade can be found at the following link: 

Grade: 34             

Salary Ranges

This is an exempt union position. Typical hiring range is within the first quartile of the range. 

All official salary offers must be approved by Human Resources.

UMass Boston requires all employees to be vaccinated against COVID-19 and to confirm proof of their vaccination status. Exemptions from the vaccine requirement will be permitted only for qualifying religious or medical reasons.

Applications close: Eastern Standard Time

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All official salary offers must be approved by Human Resources.

The University of Massachusetts Boston provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, genetic information, pregnancy or a pregnancy-related condition, or membership in any other legally protected class. The University of Massachusetts Boston complies with all applicable federal, state and local laws governing nondiscrimination in employment in every location in which the university operates. This policy applies to all terms and conditions of employment.

UMass Boston normally does not provide H-1B visa sponsorship for non-academic positions.

The University of Massachusetts Boston is committed to providing a safe and secure environment that is supported by qualified employees for all of its students, faculty and staff to carry out the University's teaching, research and public service missions. As a condition of employment, the University will conduct appropriate background check reviews. For more information, please see the University of Massachusetts Boston campus policy and procedures for employee background reviews.

UMass Boston requires all employees to be vaccinated and to confirm proof of their vaccination status. Exemptions from the vaccine requirement will be permitted only for qualifying religious or medical reasons. Regardless of vaccination status, you must wear a face covering in public indoor spaces on campus.

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