Human Resources Employment Opportunities

Vice Chancellor, Marketing and Engagement (Chief Marketing Officer)

Job no: 503670
Position Type: Staff Full Time
Campus: UMass Boston
Department: VC Govt Rel & Public Affairs
Date opened: Eastern Daylight Time
Applications close: Eastern Standard Time

General Summary: 

Reporting directly to UMass Boston’s Chancellor, the Vice Chancellor, Marketing and Engagement (Chief Marketing Officer) will be responsible for raising the profile and public perception of UMass Boston, a major priority of university leadership. Creativity and demonstrated success in organizing an integrated marketing and communications strategy in the context of change management is key. The successful candidate will build the University’s public visibility and reputation among its internal and external constituencies, and ensure a strong and consistent image and identity in all of UMass Boston’s marketing strategies and programs.

Principal Responsibility

Lead and advance the marketing, branding, and communication strategy and programs for UMass Boston. The Chief Marketing Officer will be responsible for developing a comprehensive strategic marketing and communications plan, working collaboratively with constituencies across the University.  The CMO will build and manage a campus-wide marketing and communications capability comprised of integrated communications, digital, and creative services, including responsibility for both online and print platforms that support all areas of the University.

The role will serve as advisor, influencer and enabler for enhanced marketing initiatives, ensuring that an integrated and well-coordinated University-wide strategic communications program (including web, media, publications, public relations, advertising and events) leverages opportunities for all areas of the University.  The CMO will establish a unified image, message, and “brand” in all communications programs; yet provide for appropriate differentiation among the various programs, departments, schools and colleges.  Areas of oversight include developing the message to stress academic excellence and preparation for successful professional careers, expanding geographical focus of the effort, expanding the focus on target markets/audiences beyond applicants, determining the media mix and seeking/approving contracts for external content creation which must be measured in terms of ROI. 

Success in this effort will be determined by enhanced internal and external perception of UMass Boston, including increased applicant yields, increased alumni and donor giving, and increased engagement by employers and community stakeholders. 

Examples of Duties: 

  • The candidate must be a strategic thinker, with demonstrated ability to develop a comprehensive plan, working collaboratively with constituencies across the University. The CMO ensures that a consistent message and image of UMass Boston is presented to all internal and external audiences.
  • The CMO will build, provide leadership for and actively manage a campus-wide marketing and communications team to enhance the marketing capability and effectiveness of the campus. This includes evaluating the structure and existing talent against the goals of providing a proactive, client-focused resource for the University, identifying and utilizing outside agency resources as necessary. The CMO also will partner collaboratively with existing communications consulting support to promote integrated and consistent marketing and communications efforts.
  • Partner with Undergraduate and Graduate Admissions to develop and implement data-driven, integrated marketing and communications plans in support of admissions recruitment and yield. Initiate and implement marketing strategies with specific emphasis on creating awareness, enrollment lead generation and support to ensure they align with institutional positioning.
  • Partner with Advancement in support of the messaging for annual giving and other fundraising initiatives. In partnership with the Advancement team, initiate and implement marketing strategies and programs that foster brand advocacy to drive ambassadorship, volunteerism, and philanthropy.
  • Develop a robust digital strategy that deepens the University’s engagement with priority audiences. Evaluate and advance existing digital and web initiatives. In collaboration with Information Technology, provide input to guide strategic direction on web design and content, keeping current with evolving trends and technologies. Partner with campus stakeholders to support marketing of online education initiatives.
  • Gain an appreciation and understanding of key objectives for all constituencies as well as the history, culture and future of UMass Boston by meeting with deans, faculty, staff, trustees, students, and alumni. Develop and maintain effective relationships throughout UMass Boston, in order to achieve marketing and communications goals. 
  • Develop a broad knowledge and thorough understanding of the market trends and forces shaping the brand and drive the planning and implementation of a comprehensive strategic marketing plan for the University that will enhance the University’s position in the marketplace.
  • Identify key marketing opportunities for the University and make informed recommendations based on research and other relevant data. One opportunity is likely to include the development of a more robust digital strategy for the University’s digital marketing and website design. Devise metrics to determine the effectiveness of marketing and communications approaches. 
  • Develop budget to be submitted to the Office of Budget and Long Range Planning as part of the University’s budget process and manage adopted budget for area of responsibility, including staffing, professional services, etc.


  • Baccalaureate degree required, graduate degree preferred.
  • A seasoned marketer with experience developing integrated plans and programs within complex organizations. A strong background utilizing market analysis, quantitative and qualitative research, and complex data-set analysis to inform the development of successful integrated marketing strategies.
  • A strong commitment to the UMass Boston mission and university values such as diversity and Inclusion, engagement, and economic & cultural development, including a strong belief that life outcomes can be dramatically improved with a high quality education.
  • Previous experience in higher education is not a requirement, but is an advantage. However, candidates must embrace the mission of the University and come to understand the competitive landscape of higher education.
  • A demonstrated ability to develop and implement innovative marketing programs in an environment in which traditional institutional marketing budgets are constrained.
  • Proven communications expert with a track record of developing and leading teams and approaches to advance the University brand through integrated efforts.
  • An effective leader who is adept at managing change, who can build relationships with people from diverse areas of the university and inspire those outside their direct sphere of control.
  • A perceptive, energetic individual who can effect change in a dynamic environment and be an evangelist for the branding effort. Excellent skills in managing, motivating, and supporting people in “creative” fields, including both internal and external resources.
  • An accomplished juggler, who has the ability to keep multiple projects moving forward simultaneously, while anticipating the future. Ability to plan and meet budget expectations and function as part of a complex managerial team.
  • Expert communications skills (oral and written) and detailed understanding of public media. Proven experience in working with and advising people in high-level positions of public visibility.
  • Proven expertise as both a strategic thinker and a project manager with a keen ability to synchronize the two. Demonstrated ability to direct outside business partners and service providers. Ability to work in a matrix-ed organization, with multiple departments and divisions. Ability to work at a very high level with academic deans.
  • Team player, ability to work collaboratively with others; good listener. Someone who has high energy/drive, a relentlessly positive attitude, and is results oriented.
  • Person who can be an aggressive catalyst for change. Someone who is willing to challenge the status-quo, present concise recommendations, and follow-up with timely execution.

Application Instructions:

The University of Massachusetts Boston has retained The Ward Group to assist in the search for a Vice Chancellor, Marketing & Engagement.

For consideration, qualified candidates should email a resume and cover letter to with the Job Title in the subject line.

Salary commensurate with skills and experience. 

This is a non-union position. 

All official salary offers must be approved by Human Resources.

Applications close: Eastern Standard Time

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All official salary offers must be approved by Human Resources.

The University of Massachusetts Boston provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, genetic information, pregnancy or a pregnancy-related condition, or membership in any other protected class. The University of Massachusetts Boston complies with all applicable federal, state and local laws governing nondiscrimination in employment in every location in which the university operates. This policy applies to all terms and conditions of employment.

The University of Massachusetts Boston is committed to providing a safe and secure environment that is supported by qualified employees for all of its students, faculty and staff to carry out the University's teaching, research and public service missions. As a condition of employment, the University will conduct appropriate background check reviews. For more information, please see the University of Massachusetts Boston campus policy and procedures for employee background reviews.

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